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Gender

Sexist Ads Through the Ages

Sexist Ads: Through the Ages

Oh, the glories of being a woman. Cooking. Cleaning. Waiting for your man. And when you find the time, working on that curvaceous figure that everyone craves. Or was it slim figure? We just can’t keep up. Actually, thinking about it, are we smart enough to drive nowadays? What’s the 411 with that?

It seems the idea of what it is to ‘be feminine’ has changed drastically over years. We need to ‘man up’ and ‘stop being so fickle’. And if the adverts of yesteryear are anything to go by, they weren’t opposed to men abusing their wives if they bought the wrong coffee either… But have things really changed? Join us as we compare and contrast the old and new of seriously demeaning, objectifying and sexist ads.

Your body isn’t good enough.
In the 1920’s we were ‘too skinny’…

1920

…Vs. us all being ‘too fat’ in 2015

2015

The 1970’s gave us cars
… that were FINALLY simple enough for a woman to drive. Phew.

1970s

Hey, men! Want to get laid? Buy a car and she’s yours

BMW-2008

Us women and our little lady brains, what are we like eh?

1950's

At least we knew where we belonged back then!

1950's

Under a mans foot, of course!

this-is-a-modern-ad-for-valentino-at-least-the-woman-as-rug-image-was-a-joke

1951-show-her-its-a-mans-world

Or in an abusive relationship?

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898f92b1ebdcaa89a84cb6bf16a4eb38

But at least our husbands could pre-empt our cleaning desires back in the ‘good old days’

1950s

Oh wait…

today-home-appliances-are-still-the-key-her-heart

The 1950’s showed us coffee-induced domestic violence…

1952

…And Ford India has kept it alive and well

2013

From the 70’s when ‘innocence is sexier than you think.’

1974

This recent ad from Tom Ford. Just. Plain. Weird.

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Apparently masculinity is saving a woman from a gorilla in a river. With your top off.

1950

…Tell that to Brad.

1999

But we’ve consistently understood who our best friend is, right girls?

2007

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For the record, we absolutely detest all of the sexist ads shown on this page. What do they teach us a society? They condition us to see women as objects. As slaves. As submissive. Wake up call: WE’RE NOT. We are equals, believe it or not.

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